E-mail marketing is an effective strategy when done right and wrong. E-mail marketing can be a lucrative and fast strategy for marketing a company’s products as well as promotions. The concept was developed in the 80’s and was very popular for companies to advertise themselves and the products. However, this is usually done through flyers or letterhead and it is usually the companies main way for them to communicate with people. With the growth of technology, e-mail marketing is not the best strategy for promotion today. Companies should focus on the social marketing concept. E-mail marketing is the best way to communicate with your customers but not with your clients. There are many pitfalls to avoid and it is better to avoid if you like.
The most common mistake to avoid is that of sending e-mails to people who did not request the communication with the company or the product. There are a lot of ways of doing it and there are pros and cons for each. This is the way you should avoid. Some ways are: asking people to join your membership list, asking customers to fill out a questionnaire (where you can learn more about them), asking customers to join your newsletters. In any case it is a little tricky. But the major method you should avoid is the spamming of clients. You should remember that e-mail is meant to be used as a means of communication and not for spamming.
When you are trying to find out about your product, you can simply write an e-mail and send it to the entire company. This is not a good idea as it will be a long e-mail and you do not know who will read it. If it is long enough, most people would simply delete. On the other hand, if you send the e-mail to a mailing list where subscribers are going to receive an update about your product, then the content is likely to be interesting. This is because when companies send e-mail updates to their mailing list, it not only makes the customers more interested about the product but also makes the customers more loyal and responsive. In other words, customers become more responsive as they are getting updates on the products they requested communication about.
In other words, e-mail marketing is a good strategy for all kinds of industries and businesses. However, when done right, e-mail marketing is a very powerful tool to promote any product.